Medical Billing Wholesalers is seeking a digital marketing executive with 1-3 years of experience to help drive our employer brand and strengthen our digital presence in targeted customer markets. We offer you a competitive compensation package along with the opportunity to learn on the job, develop knowledge on the process, and grow your career.
Job Description
- Planning, developing, and implementing effective marketing communication strategies and campaigns using the full marketing mix to enhance brand visibility and engagement.
- Writing high-quality, engaging, and SEO-optimized content for social media, websites, blogs, newsletters, emails, brochures, and eDMs while maintaining brand consistency.
- Managing and updating website content using WordPress and SEMrush, optimizing structure, meta descriptions, and pages for better search rankings.
- Curating, scheduling, and managing content across active social media platforms, ensuring alignment with brand objectives.
- Capturing and editing video content for social media, including Reels and informational videos, to enhance audience engagement.
- Designing visually appealing creatives and marketing materials using Canva and Adobe Creative Suite, including social media graphics, website banners, brochures, and presentations.
- Performing backlink outreach and contributing to link-building strategies to strengthen website authority and improve SEO rankings.
- Conducting competitor analysis to track pricing, positioning, and promotional strategies while providing insights for marketing improvements.
- Assisting in the creation of PowerPoint presentations, Excel reports, and marketing collaterals for internal teams and business development initiatives.
- Strong working knowledge of MS Office Suite, specifically Excel and PowerPoint, for data analysis and reporting.
- Basic knowledge of HTML/CSS is an added advantage for minor website modifications and content formatting.
- Please share a portfolio link showcasing previous design and video work, if available.
Desired Candidate Profile
- Strong communication and writing skills.
- Interest in developing creative communication and images.
- Basic video production and editing skills.
- Creative thinking will be added advantage.
- UX design skills are a distinct advantage.
